…PLUS, if you call Before Next Saturday I Will
Include a Complete Inspection of Your Air Duct System ($39 value)
Absolutely FREE!
Dear Homeowner,
Since replacing your
furnace could cost thousands of dollars, doesn’t it just make sense
to consider a Tune-Up? Especially if I take all the risk, and there
is no risk to you.
Let me explain…
Most of my clients call me every year when it is
winter and miserably cold, or summer and it’s horribly hot. Perhaps
you’re one who does just that.
Anyway, when the extreme
weather hits, my phones are swamped with calls from people who have
broken systems. Now, it’s our policy (I hate that word) to take care
of our Club Member clients first, our regular clients second, and
our new clients third. But the vast majority of these calls are from
clients who want their heating or cooling systems repaired. And when
that happens we both lose.
First, you lose (as much as I
dislike admitting it) because my technicians are forced to do a
simple “check-up” instead of the superior “Precision Tune-UP and
Professional Cleaning” just to try and keep up with the calls.
Second, I lose because I have to turn down many potential new
clients that will help my business grow.
A Better Way…
I wondered if there was a better way. Here’s my
idea…
I decided to make a daring offer (that I hope is
irresistible) to about 200 people so that I can test the results. I
am extending a valuable offer to you where you win at least three
ways. In return, I ask you to do one important thing for me.
-
I will give your furnace a complete
“Precision Tune-Up and Professional Cleaning” that will take
nearly one and a half hours to complete. Instead of a simple
“check up”, it is separated into 20 individual operations (see
list for details). Each operation is complete with all necessary
materials and performed by a seasoned professional whose
craftsmanship is among the best in the industry. It’s like
having your furnace rejuvenated to Factory Fresh
condition.
-
This same service during the “cold snap”
(assuming I had time to do it) would cost $252. But as part of
this marketing test I am reducing it to only $89, giving you
over a 65% discount.
-
Now here’s the best part. To back up what I
say about this service, I am including a written
Guarantee
that your heating bill during the next winter season will be at
least $89 less (giving you a 100% return on your investment)
than last year. AND I will guarantee your furnace will
not break down this winter or my tune-up is free!
Plus, as a shameless bribe just to convince you to
try my terrific Tune-up, I will include a complete inspection of
your Air Duct System ($39 value) ABSOLUTELY FREE, if you act now.
Now here’s what I’m asking you to do for me: Call
me at 289-3873 as soon as possible so that I can
schedule your Tune-Up before Next Saturday.
Our precision Tune-Up and professional cleaning
consists of these 20 individual operations:
|
